Carble helps coffee and cocoa brands understand how much carbon is stored by their farmers, and rewards them for storing even more. Carble’s approach combines the precision of manual field measurements with the scalability of aerial analysis and digital payments. The result: the most scalable, accurate and effective way to reduce coffee’s climate footprint ánd poverty with a single investment.
Climate change is the defining crisis of our time and it is happening even more quickly than we feared. In the coffee sector, eight of the ten largest coffee and cocoa brands have already announced ambitious plans to reduce their impact on the climate. Among the most ambitious brands are Nespresso, who have committed to carbon neutrality by 2022, Starbucks, who has committed to cut their carbon emissions in half by 2030 and Illycaffè, who aim to be carbon neutral by 2033. But climate change is not the only problem facing the coffee sector. Most of the coffee we drink is produced by small-scale growers, of which 44% live in poverty, and 22% in extreme poverty.
Small-scale farmers, big potential.
Industrial coffee and cocoa farms have a high carbon footprint, due to deforestation and the use of chemical fertilisers. But coffee farming can also contribute positively to the climate. In Ethiopia, small-scale farmers grow coffee under the shade of the forest canopy and without the use of chemical fertilisers. A hectare of coffee forest like this stores enough carbon to compensate for more than a thousand flights from London to New York. Sadly, the lower yields mean these families live in poverty, and coffee forests disappear. At Carble, we believe that rewarding farmers for the carbon they store can help close the income gap and lift farmers out of poverty.